Get the best price with less stress. Expert Vendor Advocacy that puts you in control of your property sale.
Melbourne's original Vendor Advocates since 2000 with decades of property experience
Our service pays for itself through higher sale prices and better negotiation outcomes
Comprehensive support from agent selection through to final settlement
Achieve 7-15% above estimates through strategic positioning and expert negotiation
Most sellers only transact property a handful of times in their life.
The agents on the other side do it every single day.
Without the right strategy, negotiation and buyer competition, it’s easy to undersell your property — often without even realising it. From pricing and positioning through to buyer management and contract negotiations, every decision impacts your final result.
At Domain & Co, we work exclusively for you. We guide the entire sales process, challenge agent recommendations when needed, and make sure your property is positioned to achieve the strongest possible outcome — not just the fastest sale.
Because when hundreds of thousands of dollars are at stake, experience matters.
A proven 5-step process that puts you in control
We identify and vet the top 3 agents for your specific property and location
Develop a customized sale strategy including pricing, timing, and positioning
Oversee all marketing efforts to ensure maximum exposure and quality
We identify and vet the top 3 agents for your specific property and location
We identify and vet the top 3 agents for your specific property and location
Watch our quick tips on maximizing your property sale
Celebrating happy clients and successful sales
Our clients achieve 7-15% above initial agent estimates through strategic positioning and expert negotiation.
We work for you, not the agent. Get independent guidance free from conflicts of interest.
Professional negotiators extract maximum value from every offer and manage buyer psychology.
Remove emotion from the equation. We handle agent management so you can focus on what matters.
CASE STUDY
Brighton East Family Home
| Agent Estimate $1.65M | Final Sale Price $1.89M |
Through strategic agent selection and expert negotiation during a competitive auction, we secured $240,000 above the initial estimate.
CASE STUDY
South Yarra Apartment
| Market Days 18 Days | Above Reserve $127K |
Targeted marketing and buyer pre-qualification resulted in multiple offers and a sale $127,000 above reserve in under 3 weeks.
No obligation. Just expert advice tailored to your property and sale goals.
A real estate agent works to sell your property—often as quickly as possible to earn their commission. A vendor advocate works exclusively for you, ensuring you get the highest price through strategic agent selection, marketing oversight, and expert negotiation. We have no conflict of interest.
There is no upfront or hidden fees. We share in the commission with the agent. Real estate is a commission-based industry and it is common for agents to share commissions. Our clients consistently achieve 7-15% above initial estimates, meaning our service is more than worthwhile. We’ll different commission rates agents in your area are charging during your free consultation based on your property value and location.
Yes, but we help you select the best one for your property. We identify, vet, and recommend the top 3 agents for your specific location and property type, then oversee their performance throughout the campaign. You get the best agent working harder because they know we’re watching.
The timeline depends on your property and market conditions, but typically ranges from 4-8 weeks from engagement to sale. We’ll provide a detailed timeline during your strategy session. Our structured approach often results in faster sales than the market average due to better preparation and positioning.
We service all Melbourne metropolitan areas. We also work with select regional Victoria properties on a case-by-case basis.
We’ll discuss your property, your sale goals, and current market conditions. You’ll receive initial insights on agent selection, pricing strategy, and potential sale timeline. There’s no obligation—just expert advice to help you make an informed decision about your sale approach.