vendor advocates

Selling your home is one of the biggest financial decisions you’ll make. We make sure you don’t do it alone — we are by your side.

The Original

Melbourne Vendor Advocates since 2000. Decades on both sides of the sale

No Extra Cost

No extra cost. The agent covers our fee from their standard commission — your cost doesn't go up. You just get someone on your side making sure the result is the right one.

End to End Support

From choosing the right agent through to signing the contract. We're with you the whole way.

great results

Our clients regularly sell above the agent's initial estimate. Sometimes well above.

Most people sell a home three or four times in their life. The agents on the other side of the table do it every single day.

That gap matters. The difference between the right agent and the wrong one, the right price guide and an optimistic one, the right campaign and a rushed one — it can cost you tens of thousands. Sometimes more.

We work for you, not the agent. We help you pick the right person for your property, keep an eye on the campaign, and make sure you’re not being told what you want to hear. And if we think something isn’t right, we’ll say so.

That’s Vendor Advocacy done straight.

How we help you sell

Here’s what working with us looks like.

STEP 1
SELECT AGENT

We find the right agent for your property. Not the one with the biggest billboard — the one with the best track record on your street.

STEP 2
Build Strategy

We set the right price guide, agree on timing, and decide how to position your home in the market.

STEP 3
Manage Marketing

We make sure the campaign is doing its job — the right photos, the right reach, the right buyers in the room.

STEP 4
Negotiate Offers

When offers come in, we’re at the table. We know what the market will bear and we push for it.

STEP 5
Close Sale

We review the contract, manage the final stages, and make sure settlement goes through cleanly.

Hear From Our Clients

Real stories from Melbourne home sellers

Expert Selling Insights

Watch our quick tips on maximising your property sale

Recent Success Stories

Celebrating happy clients and successful sales

Why it's worth having us on your side

Higher Sale Price

Our clients regularly sell above the agent's initial estimate. We know where the money is left on the table, and we go and get it.

Unbiased Advice

We work for you. Not the agent, not the vendor on the other side — you. That means you get the truth, not the version that keeps everyone comfortable.

great Negotiation

We know when to push and when to hold. We've done this enough times to know how it plays out, and we'll walk you through every step.

Reduced Stress

Selling your home is emotional. We carry the process load so you don't have to carry it all.

What Our Clients Say

loved by Melbourne Home Sellers

CASE STUDY

Brighton East Family Home

Agent Estimate
$1.65M
 Final Sale Price
$1.89M

Through strategic agent selection and expert negotiation during a competitive auction, we secured $240,000 above the initial estimate.

CASE STUDY

South Yarra Apartment

Market Days
18 Days
 Above Reserve
$127K

Targeted marketing and buyer pre-qualification resulted in multiple offers and a sale $127,000 above reserve in under 3 weeks.

talk to us

No obligation, no spruik. Just a straight conversation about your property and what it could achieve.

Common Questions

A real estate agent is working to sell your property — ideally quickly, because that’s how they get paid. A vendor advocate works for you. We pick the agent, watch the campaign, challenge the advice when it needs challenging, and make sure the result is the right one for you — not the fastest one for them.

Nothing upfront. We share in the agent’s commission — which is standard practice in the industry. Our job is to make sure that commission is well earned, for both sides. Clients typically sell above the initial estimate, so we more than pay for ourselves. We’ll talk through the numbers on your specific property in the first conversation.

Yes — but we help you pick the right one. We identify and shortlist the top agents for your property and location, sit in on the pitches, and recommend who we’d go with. Then we stay across the campaign. You get the best agent working harder because they know we’re there.

Usually four to eight weeks from when we start to settlement, depending on your property and the market. We’ll give you a realistic timeline in our first conversation — not an optimistic one.

We service all Melbourne metropolitan areas. We also work with select regional Victoria properties on a case-by-case basis.

We talk about your property, what you’re hoping to achieve, and what the market looks like right now. You’ll leave with a clear sense of what’s realistic and whether we’re the right fit. No obligation.